Ractoon Redesign: Part 5 – Optimizations

Cleaning and trimming were the goals for the last phase of the redesign. Since the site would now be presented for a variety of devices the leaner the load could be the better. The result combines steps taken with the code itself, as well as integrating some external services into the development workflow.

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Ractoon Redesign: Part 3 – Design

The redesign went into motion over a year ago. In that time there were a couple complete design overhauls, as well as a smattering of minor adjustments. The goals for the first iteration addressed problems found in the previous design.

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Ractoon Redesign: Part 2 – Branding

After several years using the same (self-created) branding I found myself needing something new. Not just for the sake of freshness, but the mark I had initially designed was both vague and getting used by other entities. Because of its simplicity it became part of identity for companies spanning multiple fields, and wasn’t particularly personal.

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Ractoon Redesign: Part 1 – Introduction

The urge to redesign hits often on the web. The rapid creation and adoption of new technologies, and the refinements of existing techniques, produces an ever-growing number of methods to improve a site. Especially within the last several years it seems like the pace and volume of new technologies has increased.

The last iteration of ractoon.com was launched in early 2009. Since then browsers have added support for HTML5 and CSS3, JavaScript has become more prevalent (both in new client side frameworks, as well as server-side), Flash has become less prevalent, and the market for mobile and table devices has exploded.

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