The redesign went into motion over a year ago. In that time there were a couple complete design overhauls, as well as a smattering of minor adjustments. The goals for the first iteration addressed problems found in the previous design.
Articles about Web Design
After several years using the same (self-created) branding I found myself needing something new. Not just for the sake of freshness, but the mark I had initially designed was both vague and getting used by other entities.